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  • Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting. - Sun Tzu


  • Call the bald man, ''Boy;'' make the sage thy toy; greet the youth with solemn face; praise the fat man for his grace. - Helen Rowland


  • You might as well fall flat on your face as lean over too far backward. - James Thurber


  • The most important persuasion tool you have in your entire arsenal is integrity. - Zig Ziglar


  • Whenever he met a great man he groveled before him, and my-lorded him as only a free-born Briton can do. - William M Thackeray


  • Oral delivery aims at persuasion and making the listener believe they are converted. Few persons are capable of being convinced; the majority allow themselves to be persuaded. - Johann Wolfgang Von Goethe


  • As there is no worse lie than a truth misunderstood by those who hear it, so reasonable arguments, challenges to magnanimity, and appeals to sympathy or justice, are folly when we are dealing with human crocodiles and boa-constrictors. - William James


  • ''For your own good'' is a persuasive argument that will eventually make a man agree to his own destruction. - Janet Frame


  • People have a peculiar pleasure in making converts, that is, in causing others to enjoy what they enjoy, thus finding their own likeness represented and reflected back to them. - Johann Wolfgang Von Goethe


  • Secrecy has many advantages, for when you tell someone the purpose of any object right away, they often think there is nothing to it. - Johann Wolfgang Von Goethe


  • The real persuaders are our appetites, our fears and above all our vanity. The skillful propagandist stirs and coaches these internal persuaders. - Eric Hoffer


  • The persuasion of a friend is a strong thing. - Homer


  • He makes people pleased with him by making them first pleased with themselves. - Lord Chesterfield


  • Who speaks to the instincts speaks to the deepest in mankind, and finds the readiest response. - Amos Bronson Alcott


  • To convert somebody go and take them by the hand and guide them. - St Thomas Aquinas


  • Remember that what pulls the strings is the force hidden within; there lies the power to persuade, there the life -- there, if one must speak out, the real man. - Marcus Aurelius


  • The truth isn't the truth until people believe you, and they can't believe you if they don't know what your saying, and they can't know what you've saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting until you say things imaginatively, originally, freshly. - William Bernbach



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