Face matching software is often first seen as being too futuristic and unsuitable for retail businesses. But as soon as many brands learn how easy it can be to install and the many benefits it can provide, they quickly become converts to this easy-to-use technology.
Face matching technology has reached far past security being the only use for it. Nowadays, many brands use it in their marketing exercises to identify regular customers and give them special treatment. They also use it to trigger special offers and video ads on their sales floors.
As the technology continues to become more sophisticated, marketing will continue to find uses for it. They might include identifying specific shoppers that shopped on certain aisles and award them free gifts on checkout. Or it may be as simple as making notes for the future on which shoppers had children with them to target for certain products on their next visit.
Easy Installation and Operation
Face matching software is easy to install and use. The three facets of the system are the cameras, a server to store the images, and the software itself that sorts and processes the images. Ideally, each system takes time to take pictures of the shoppers and build a database.
But once a sizable database has been compiled, the system goes to work identifying and notifying managers of regular shoppers whenever they enter the view of the cameras. The quality level of the images produced by the cameras has a bearing on the effectiveness of the software at recognizing individuals as well.
But with a high-quality camera system connected to an extensive database, managers can gather a wealth of data about their customer’s buying habits and reward them for it.